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| Great advertising is like an assassin's
bullet:
it hits you right between the eyes. It is focused, dramatic, persuasive, simple and relevant. It captures the target consumer and seeps into her subconscious. It leads her to act. It sells products and services. It builds brands. |
| Advertising in India is a highly competitive
business. Advertising is driven globally by clients, not by agencies in
the strictest sense. Agencies follow their clients in new markets they
enter as they hope to get business.
Multinational advertisers have glocal (global and local) ad communications these days. And they have a tremendous comfort level in knowing that the agency which they are working with in nine markets also has a presence in India to service their needs effectively. Magic Lantern in Chennai, India is an advertising agency catering to the needs of clients and also have reputed clients like TVS Scooty, TVS Suzuki, Verome etc. |
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