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Link ExchangeLink building is one of the best ways to make your website visible and popular on the internet, it will also immensely boost your web site's search engine rankings. The link building process uses a two-fold methodology.
Create In-bound links - This can be done by listing your website in e-zines, newsletters, directories, search engines etc.
Reciprocal links - Also known as link exchanges, this process involves two webmasters agreeing to show the other's link on their website. This is a win-win process for both parties.
There are many advantages of link building.