1. Who said the following things: "If I entered into an agreement with that man, I would be sticking my head in a moose"; "They always bite the hand that lays the golden egg"; "When I want your opinion, I’ll give it to you"; "I had a great idea this morning, but I didn’t like it".

2. In 1886, Richard Warren ___ was working for the Minneapolis & St.Louis Railroad. One of the jewellers in Minnesota refused to accept a large unsolicited consignment of watches, which Richard bought at $12 and sold at $14 (although the market price was $25). He made $5000 and started a watch company. To handle repairs, he advertised for a watchmaker and hired Alvah Curtis ___ of Hammond, Indiana. Name the two men.

3. Harry Moock, Vice President of Chrysler Corp., described the ideal man of a certain profession as "He should have the curiosity of a cat, the tenacity of a bulldog, the friendship of a little child, the diplomacy of a wayward husband, the patience of a self-sacrificing wife, the enthusiasm of a Sinatra fan, the assurance of a Harvard man, the good humour of a comedian, the simplicity of a jackass, and the tireless energy of a bill-collector." Which profession?

4. Wrigley’s once airdropped 4 million chewing gum packets on Phillippines with this guy’s most famous statement on it. He was at one time chairman of Remington Rand. Who?

5. William Thourlby has written two bestselling books ‘Passport to Power’ and ‘You are what you wear’. He was also the wardrobe advisor to George Bush. But he is not so well-known for a certain landmark in advertising. What?

6. At a meeting of advertising heads at National Cash Register which was going nowhere, this young Sales Manager jumped to his feet and yelled ‘The trouble with every one of us is that we dont think enough. We dont get paid for working with our feet - we get paid for working with our heads. Any man on the selling force could make two dollars where he now makes one if he would think along the right lines. ‘I Dont Think’ has cost the world millions of dollars’. Who?

7. Brothers born into a family of wealthy Sephardic Jews in North London, their surname meant "watchmaker" in Iraqi Arabic. They joined forces while in their early twenties to set up their business. Who?

8. Three major companies dominate the dehydrated soups/sauces market in Europe. Two of them are Unilever (with its Batchelors and Blue Bond brands), and CPC (with its Knorr brand). Which is the third?

9. A by-product of World War II was the discovery of this soap-like product by a famous consumer goods company. The product, made from a soap-like molecule without the potentially irritating alkaline element, is a ph-neutral, mild cleansing product. This product was first introduced in the US in 1957. How do we know this product?

10. The year was 1950. She had brought a big bag filled with merchandise, and she set it up and was in business at Neiman Marcus. Stopping everyone who came in the door, she said, "Try this. I', ___________, and these are the most wonderful beauty products in the world." Who?  Estée Lauder, who founded the Estée Lauder Co. Today (1998), it controls over 45% of the cosmetics market in US department stores - three times the volume of its closest competitor,