1. It was 1992, a dark time for Honda Motor Company. Its founder, Soichiro Honda, had recently died. Rumours were circulating that the company - maker of the best engineered Japanese cars - was about to br absorbed by its dreaded rival. Bills were piling up from the financial follies of the 1980s. The company had no new models and the Japanese economy was heading downhill. Nobuhiko Kawamoto, Honda's new boss, did something astonishing, painful, symbolic and central to the strategy that has brought Honda back to life. What was this surprising and significant act?
2. When he joined Honda in 1963, he wangled his way into the research department, so he could work on racing motorbikes and engines for racing cars. As a young board member, he was threatened with the sack for spending his time tinkering in the workshops and skipping board meetings. One of Honda's most original racing car designs was sketched on his doodle pad during a tedious board meeting. Who?
3. Charles Plank and Edward Rosinski together hold 159 US patents and have been inducted into the US National Inventors Hall of Fame. One of their key discoveries was that a synthetic catalyst could make this product yield far more of the end product than ever before. Which product, which end product?
4. Identify the person who said this: "I have had a partner - Charlie Munger  - for a lot of years. You have to calibrate with Charlie, though, because Charlie says everything I do is dumb. If he says it's really dumb, I know it is, but if he just says it's dumb, I take that as an affirmative vote."
5. The year was 1950. She had brought a big bag filled with merchandise, and she set it up and was in business at Neiman Marcus. Stopping everyone who came in the door, she said, "Try this. I', ___________, and these are the most wonderful beauty products in the world." Who? 
Estée Lauder, who founded the Estée Lauder Co. Today (1998), it controls over 45% of the cosmetics market in US department stores - three times the volume of its closest competitor,
6. He is a self-made multi-billionaire CEO. He is obsessive about mopping up water puddles in the men's restroom, colleagues say. He has a slew of pets, including three dogs and six birds. His company features one of the loopiest corporate cultures, where "having fun" is an official goal. He has pinned up jumbo sized pictures of grinning employees all over the hallway at the company's corporate headquarters in Pleasanton, California. Who, and which company?
7. This famous person's political involvement came with its share of controversy. Most notably, in 1975 he spent six days giving lectures on public policy in Chile and had one brief meeting with the right-wing dictator Augusto Pinochet. The result was a storm of protest. When he was awarded the Nobel Prize the next year, public objections came from all directions, including previous prize winners Linus Pauling and David Baltimore. Who?
8. A by-product of World War II was the discovery of this soap like product by a famous consumer goods company. The product, made from a soap like molecule without the potentially irritating alkaline element, is a ph-neutral, mild cleansing product. This product was first introduced in the US in 1957. How do we know this product?
9. In 1979, which famous software that sold millions of copies for the next five years, did a company named MicroPro introduce?
10. Three major companies dominate the dehydrated soups/sauces market in Europe. Two of them are Unilever (with its Bachelors and Blue Bond brands), and CPC (with its Knorr brand). Which is the third?