1. Samuel Goldwyn.  2. Sears and Roebuck.  3. Salesman.  4. General Douglas MacArthur.  5. He was the original Marlboro Man - before Wayne Maclaren.  6. Thomas Watson, who later went on to head IBM - whose motto still is ‘THINK’.  7. Saatchi and Saatchi.  8. Nestlé, with its Maggi brand.  9. As Dove, the "beauty bar" from the Unilever Company.  10. Estée Lauder, who founded the Estée Lauder Co. Today (1998), it controls over 45% of the       cosmetics market in US department stores - three times the volume of its closest competitor,       L'Oréal.