1. He axed the company's prized Formula One motor-racing division.  2. Nobuhiko Kawamoto.  3. Product - Crude oil, end-product - petrol.  4. Warren Buffet.  5. Estée Lauder, who founded the Estée Lauder Co. Today (1998), it controls over 45% of the       cosmetics market in US department stores - three times the volume of its closest competitor,       L'Oréal.  6. Dave Duffield, PeopleSoft.  7. Milton Friedman, one of the best-known economists of the twentieth century.  8. As Dove, the "beauty bar" from the Unilever Company.  9. WordStar, the popular computer word processor of the eighties.  10. Nestlé, with its Maggi brand.