Gunnersen is the largest independent Australian owned distributor of wood-based panel products, timber and decorative surface materials in Australia. Leading manufacturers from Australia and around the world entrust their brands and products to Gunnersen to ensure low cost distribution combined with effective marketing and brand awareness campaigns.
Gunnersen wanted to automate their sales process so that they can monitor the efficiency of the sales team. Also they wanted to track the feedback of the customer in the CRM.
WebIndia integrated quotes and invoice module, feedback, merchandise request modules in CRM .We had integrated their telephony system with CRM.As and when a call comes message will be triggered to activeMQ server and CRM will talk to the server and pop up the contact details based on the incoming phone number to the person who attends the call. If the number doesn’t exist in the CRM user can enter the customer details in the CRM.
After implementation of the solution, following benefits are being experienced.